Gaining Online Advantage - Building an effective web presence in a large organisation

Based on Martin Belam's presentation at the Ark Group's "Gaining Online Advantage" conference held in London in October 2005, this looks at how to identify the business needs and audience needs that should be driving the strategy of your web presence, how to understand the internet business model you are trying to achieve, and touches upon global branding across a geographically spread federated organisation. It examines how the BBC uses search, navigation and classify to unify the diverse content covered on the BBC website and then goes on to explore the issues around the internationalisation and localisation of web properties. Next it looks at the relationship between intranet, extranet and internet when formulating a web strategy, examines the use of Open Source software, and finishes by looking at different approaches to personalisation on web sites.