Erm, so The Beatles didn't storm the charts then? I told you so. 3 years ago.
It isn't very often I get to write "Here is something I blogged three years ago, and it has been proved right"...but..."Here is something I blogged three years ago, and it has been proved right".
Yes, in the midst of a previous bout of speculation about Beatles digital releases, I wrote that, based on the track record of the 1987 CD reissues, the band were unlikely to clog the upper reaches of the charts. So I could feel pretty smug as the world's press turned from Apple launch event inspired "it is the digital second coming" hyperbole to a collective 'meh' when nothing from the band breached the top forty.
Actually, what interests me now is not the chart positions, but the actual number of sales. If you look at what else is knocking around the lower reaches of the iTunes top 200, you have to wonder how many digital units are being shifted of individual tracks at all.
How many people in the UK can have woken up last week and realised that their music collection was incomplete without "Sex on fire" by Kings Of Leon, or any three of Cheryl Cole's last singles? Or the Stones' "Gimme Shelter" or Happy Mondays' "Step on"? All are lurking in the low 100s, between the newly digitally-issued Beatles tracks. The Human League's first single for 9 years came out on Monday to barely any fanfare, and already it is outselling several of the Beatles tracks that were meant to logjam the top twenty.
The truth seems to be that nowadays 'the digital long tail' in the music singles charts genuinely starts just below the top forty.