"1966 and all that..." - Contrasting England's 1966 and 2018 World Cup bids

Martin Belam by Martin Belam, 18 November 2009

Tonight we'll be finding out the final qualifiers for next year's World Cup Finals in South Africa. Press attention has also been focused on England's bid to host the 2018 or 2022 edition of the tournament. Personally, I'm of the opinion that the reason FIFA abandoned their continental rotation system and introduced this double round of bidding was because they didn't get to go on lots of exotic junkets during the bidding process for 2010 and 2014. Imagine the hand-bagging exploits the unimpeachable Jack Warner missed out on...

England 2018/2022 bid logo

But in an example of a sport bidding process gone made, not only is England bidding for the World Cup, but English cities are bidding to be part of the World Cup bid.

England 2018 bid website

16 cities, including the somewhat unlikely choices of Milton Keynes and Plymouth, are attempting to be part of the English FA proposal to FIFA. This is frankly ludicrous. The idea that London or Manchester need to campaign to be included in the bid seems an astonishing waste of effort. Visit England's Northwest, for example has a digital campaign website for Manchester's bid, whilst the list of contributors and stakeholders in Sheffield's bid boggles the mind at how much time and money is being expended by those public bodies.

Sheffield World Cup bid website

It was all so much simpler in the old days.

England were awarded the right to host the 1966 World Cup in a process that the country barely seems to have noticed. In the March of 1960, The Guardian carried a report that the Spanish FA would support a World Cup in England. Note the synonymous use of Britain meaning England in the article!

1966 World Cup bid process in The Guardian in 1960

According to our digital archive, neither The Guardian nor The Observer mentioned the bidding process again until the FIFA meeting in Rome made a final decision. Some 6 years before they would meet in the final, England pipped West Germany to hosting the tournament in a close vote, 34 to 27.

England awarded the World Cup in 1960 from The Guardian

At this stage, the FA had not even decided which stadiums would be used. This wasn't announced until November 1962, when Arsenal, Aston Villa, Everton, Manchester United, Newcastle United, Sheffield Wednesday, Sunderland were named as provisional hosts alongside Wembley.

World cup grounds named

That provisional list turned out not to be accurate. For the actual tournament, Middlesbrough's Ayresome Park replaced Newcastle as a venue, and Arsenal's Highbury didn't feature at all. In fact, the second London venue used was White City's Olympic stadium. This hosted just one game, Uruguay vs France on July 15th, because Wembley's owners were unwilling to cancel their regular greyhound meeting that day to accommodate the World Cup.

I bet that wouldn't go down well in a FIFA bid document these days...

7 Comments

The internal "city bidding" is indeed ludicrous — take a look at Birmingham's effort which has included a lot of press campaigning too.

A World Cup requires — FIFA say —12 to 18 stadiums capable of seating at least 40,000 spectators each (England are going for 11 cities, 12 stadiums). Only one city is allowed more than one stadium — and that’ll be London - there are only ten football grounds that would be able to host a World Cup were it tomorrow:

Three – Wembley, Arsenal’s Emirates and Chelsea’s Stamford Bridge are in London, two are in Manchester, two are in Liverpool.

Which actually leaves only seven stadia (in six cites) able to host games at the moment.

Horrific waste of time and effort.

If bidding for the world cup requires having to "treat" (really we should be saying bribe) FIFA officials to gain the world cup, I think we should refuse to play in the world cup let alone host it. It's a outrage, pure corruption. Sport should not be about money but the way Football in particular is going it is all that matters these days.

@Jon Bounds. Why wouldn't Newcastle's St James' Park and Sunderland's Stadium of Light be fit to host World Cup games?

@Adam they are.

@Adam @JonBounds unless you argue that Newscastle Comedy Club couldn't organise a pi$$ up at sportsdirect.com@StJames'Park even if a brewery got hold of the naming rights

This is a typical "English" blog, we are trying to do something amazing for the country and we can only moan about it.

We have the grounds the infrastructure and most importantly i feel the passion to hold a world cup. If South Africa can do then surley to god we can.

Come on everybody back the bid!

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