Stephen King 'Under The Dome' novel snippets invade the Internet
I've been quite intrigued by the promotional campaign for the new Stephen King novel, "Under the dome". The book has been broken into 5,196 pieces, and a game is running to try to piece them together.
What I like about it is that the audience can either play as 'hiders' or 'seekers'. If you sign up to 'hide' a piece you get sent a chunk of text, and then need to leave clues on Twitter, Facebook or a map as to where it is hidden. The game suggests that pieces can be placed: 'in the sand on a beach, the frost of a car windscreen, in the code of a blog or hidden in a photo on Flickr or Facebook'.
I think it is a really interesting idea. My initial misgiving was that 5,196 pieces is a huge number, which I'd suggest renders it virtually impossible for anyone to actually assemble the whole novel in time. However, once a piece is found by somebody, it is found for everybody, so it isn't like you have to find 5,000+ snippets yourself.
'Seekers' race to be the first to upload each individual snippet they've found, and the person who finds the most chunks of text wins a night in a hotel with the opportunity to read a proof of King's new novel prior to publication.