Imitation is the sincerest form of flattery

Martin Belam  by Martin Belam, 30 July 2009

You might recall that a while ago I published a presentation called "Introducing Information Architecture at The Guardian", which I gave at the first London IA Mini Conference. In it I used different Star Wars Lego characters to represent the different disciplines in the business.

Everybody does a bit of IA

Here's me presenting it at Kings Place.

Well, even if you don't recall it, it seems that Bearing Partnership - "The leading Executive Search & Digital Recruitment specialists for Media and Ecommerce" - certainly do. At least judging by their usability, information architect and user experience recruitment page, anyway.


Updated - after some email conversation, I'm happy to say that Bearing Partnership have now credited their image to being 'inspired' by the original presentation.


Dear Martin. I want to give you credit! I thought it was superb! I'll give you credit immediately on our site if you still allow us to use the design IP. I honestly didn't know who to credit for this as I first saw the slide from a pic on Flickr. I then recreated the pic from other photos on the web - so yes - absolutely you should feel flattered, I thought it was extremely funny and spot on when it comes to exemplifying the communication IA's have with their colleagues. Let me know if you'd like to take it down - otherwise I'll put a link to your site from the pic? Anything to help really - I sincerely didn't mean not to credit your idea. You have my email - please do get back to me and let me know how I can resolve this situation. Aryn

Thanks for getting in touch Aryn, pleased we have resolved it.

ouch, i had the same thing happen the other day with some of my graphical content using a funnel type graphic. I guess your right, it only means it was good. Credit for being inspired by your presentation seems a bit light to me? Its the exact same, even down to the captions? ha um yea i would say inspired. Keep on trucking man. Thanks

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