links for 2008-10-04

Interesting take on how some brands have used the web successfully in areas where paid search advertising isn't going to be of great benefit to them.

"On the Internet, faulty information seems to follow the path of least resistance. It gets passed on by the people who are most eager to believe it, and therefore least likely to find out if it’s actually true. On Digg, a site that tends to elevate left-leaning stories, the 'CBS censorship' canard found a willing audience, and so rather than being called out as dubious and slanted, the bogus story shot to the top of the list".

Or, to put it another way, 20% of teachers think it is ok to physically abuse somebody else's child once they have been placed in their care.

"Thousands of people in Mexico City have paid tribute to those who died when security forces opened fire on a student demonstration 40 years ago". Yesterday was the anniversary of the Tlatelolco Massacre. The killings took place a few days before the Mexican capital hosted the 1968 Olympic Games.