Has Boris Johnson switched 'off' the Mayor of London 'ON' branding?
Within a day of Boris Johnson announcing his initiative to ban alcohol on London's Transport network, posters started appearing about it on the Underground. I noticed something interesting on them.
Since the inception of the office of the London Mayor, publicity material that has passed through the Mayor's office has had a distinctive branding - 'MAYOR OF LONDON', with the last two letters picked out in a different colour.
Generally this has been blue with the last two letters in red, although there have been variations, as this selection of posters snapped at Queensway station yesterday shows.
However, the new drinking ban poster appears to have ditched this branding element.
It can't be because the poster wasn't a full colour production, as you can see that red as well as blue has been used. So, could it be a conscious branding decision to ditch the red 'ON' (which has Labour Party connotations) and replace it with a pure true blue Conservative coloured logo?
Of course, it might just be an oversight by a new Mayor's comms team in the first couple of days in office, who approved something without checking the branding guidelines first. I guess only time will tell, but with the promised cut-back in promotion and marketing from the Mayor's office already taking shape, who knows when we'll see another poster to confirm this.