A very moral gambling u-turn - Daily Mail pulls gambling site?

Martin Belam
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Published 16 July, 2007
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The Daily Mail is against gambling. We all know that. They told us so in glowing moral terms last week.

20070716_moral-mail.jpg

So, it must have been a little bit on the embarrassing side to suddenly read an article about the fact that their own branded online gambling site - MailBingo.com (who knew?) - failed to meet the best practice standards of advising people about 'sensible' gambling. If, of course, you believe there is such a thing.

Cashcade, the company behind the site, stated that:

We are grateful that the absence of player protection references on this site has been brought to our attention. This was an oversight which has been immediately corrected.

It appears it is an oversight that has been further corrected today by the Daily Mail redirecting the entire www.mailbingo.com domain to a 404 page on the Daily Mail site.

20070716_mail-404.jpg

That has effectively even managed to pull the site from appearing in Google's cache.

20070716_google-cache.jpg

Perhaps they are just having a few 'technical difficulties' today?

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About Martin Belam

I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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email: martin.belam@currybet.net
tel: +44 (0) 7801 828718
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