BBC advertising poll
So as someone with the International Edition of BBC News set as their default edition, and a wandering IP address outside the UK, I am eagerly awaiting my chance to participiate in the BBC's survey about whether the international news site should take advertising.
A quick rifle through the Have Your Say discussion of the issue shows a load of the usual diatribe-without-reading-the-details comment from people who see red at any combination of 'BBC' and 'advertising' in a one sentence.
The BBC's international news website should have a subscription facility. Why should non-licence payers have free access? Yet again the licence payer is ripped-off by the BBC.
Definitely, as long as they aren't in the form of popups or other invasive methods. Then you can abolish the ludicrous licence fee. At least then I don't have to pay for something I rarely ever watch.
Absolutely not! What on earth do we pay our licence fee for...This is also a very dubious form of consultation, hidden away on the website.
If I do get a chance to take part - I hope there is space to submit a comment. The thing that intrigues me is that having worked on the BBC's International Facing Homepage project where some of the adverts might end up, one of our primary use cases was Licence Fee payers who were accessing BBC services from abroad when travelling either on holiday or business. We wanted to ensure that they could navigate to their usual services quickly and easily, whether it be to catch up with The Archers, get the latest on their local football team, or check what was going to be on TV when they returned home the next day. To that end there were plenty of links back to UK-based services on the International Editions, and it was really easy to switch between them.
I'd be interested to hear how that relationship between the editions would work in a scenario where international users are meant to be seeing advertisements, and it would no longer make commercial sense to allow people to easily opt-out with one mouse click to take them to the UK edition.
Having been travelling, the only BBC channel I have seen for the last few months is the commercial BBC World. It does takes some getting used to having the BBC brand next to adverts. At least I see from the mocked-up designs with adverts that some thought has gone into where they will be placed - the BBC isn't just going to stick a couple of blocks of AdSense code into the page and hope for the best ;-)