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Search engine placement advertising hits the broadsheet press

Written by Martin Belam
Published 23 September, 2003
Categories: Search, The Guardian

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2 comments so far
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Maybe these sort of adverts have been appearing for ages and I've missed it, but I was quite knocked back today to see an advert apparently offering top 20 positions on "all the major search engines of the internet" on page 13 of The Guardian. And that's the main paper, not even the New Media section tacked on the back of Mediaguardian.

a scan of the search engine placement advert in the guardian today

...I wonder what the ROI is on an advert like that?

Posted by Martin Belam, September 23, 2003
Read more posts on currybetdotnet about: Search, The Guardian

The views expressed on currybetdotnet are my own, and do not reflect the views of my current or former employers.

2 comments so far

People Hacking commented on September 30, 2003:

Nope, these aren't that unheard of. I've seen them everywhere..especially in alternative weeklies where they'll take any advertising to make $$$.

Martin Belam replied on September 30, 2003:

It wasn't so much what was being advertised - I am *well* aware of the industrial activity going on in that department - more the fact that the advert was in the *mainstream* UK press

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About Martin Belam

I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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