A day in the life of BBCi Search - part 8
This is part 8 of an 8 part article - 1 2 3 4 5 6 7 8
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Conclusions
The overall conclusions that I have drawn from this study of one days activity on the BBCi Search service are:
- over 80% of users make unique enquiries
- 2 out of 5 searches are specifically focussed on the UK.
- 1 in 12 searches have incorrect spelling.
- 1 in 5 attempts to use advanced search fail.
- searches on education peak after lunch, on entertainment in the late afternoon, and on information in the evening.
I also believe that without the provision of taxonomical matching of content to keywords, by human intervention, the results served to the users of the site would be poorer.
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Posted by Martin Belam, March 27, 2003
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About Martin Belam
I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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email: martin.belam@currybet.net
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