How search can help you understand your audience

Martin Belam  by Martin Belam, 3 April 2003

I spoke today at "Search and Findability: 'How to Read Users Minds'", an event organised by BBC Training & Development at The Cobden Club in West London. I was alongside a very esteemed group of keynotes including Danny Sullivan, Bill Thompson, Margaret Hanley and Matt Jones.

The talk is available as an online article here, and as a print PDF version.

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