Searching for Pete Townshend
I don't care how they boast about their index size or their refresh rate, search engines are still not cutting it with freshness.
It should not be difficult for a search engine to pick up a sudden rise in searches for such a specific topic, and then have either a human editor or a technical process identify that this search - "pete townshend" - has now clearly got a news element to it and we should therefore attempt to refresh our index for this specific term, or provide a more news orientated results set for this term.
At the moment the major UK engines are coping badly with this story:
- Google - two interjected news headlines, one from Ananova, and one from the Sydney Herald - as if the Australian take on the story was significant
- Yahoo! - news headline on homepage news panel, but nothing in search results
- MSN - nothing
- Ask Jeeves - nothing
- Altavista - no news, although they offer a news aggregation tab
- BBCi - at least interjects news stories into the right hand panel, but the run of results is still just "Pete Townshend" websites