Why my Doctor Who blog failed
Why my Doctor Who blog failed by Martin Belam
This article looks at the Doctor Who Blog website that I set up in November 2003, and examines the four chief reasons why I believe that it failed: through mistakes in putting the content together, not having a proper marketing plan, choosing the wrong technical platform, and finally, picking a topic too close to my day-to-day work. In the final part it extrapolates these into four rules of thumb for setting up a new website, whether for corporate purposes, or for a hobby site.
If you liked this article, you might also be interested in:
Putting A F__k Off Dalek on the BBC Homepage Isn't Big or Clever
"People Don't Like Basements But Tapes Do" - A Tour of the BBC Film Archive at Windmill Road
You can subscribe to get updates from currybetdotnet via email or via RSS 
the views expressed on currybetdotnet are my own, and do not reflect the views of my current or former employers.
