If you can’t see the point of Vine, maybe that’s because you only see the output?
There is already a lot of grumbling on the net that new video-loop sharing app Vine is ‘pointless’. Perhaps the point isn’t necessarily the output alone…?
I was joking on Twitter that we’ll shortly see a glut of blog posts entitled things like “7 ways Vine can improve the SEO of content marketing for your brand” and “How journalists can use Vine”. Almost exactly like my collection of Pinterest blog titles from a year ago.
But what I’ve actually noticed is a rather snobby, dismissive tone in quite a few tweets.
It makes me wonder if the old elitism you got from journalists about the huddled masses is re-surfacing as first-world social media adopters disparage anything from newbies.
I’ve seen people say they’ve looked at Vinepeek and “it’s all crap.” I do rather wonder, if you are looking at a bunch of random short video clips that weren’t directly shared with you, and they don’t meet your content expectations, whether the problem might not be your expectations, not the service?
And when did we get to the point where everything had to be so brutally utilitarian on the web?
“I don’t like Vine and I don’t see a purpose for it.” — @DanHowe
“I don't ‘get’ the purpose of Vine.” — @benlakey
“I’m not sure I get the purpose of Vine, what is it?” — @rkehte
I’m 99% convinced that anyone who thinks Vine is “pointless” hasn’t spent any time with a three year old.
At the moment I don’t think my three year old conceives there can be anything funnier in the world than watching jump-cut videos of herself pulling faces. And I know there is very little more fun in the world than watching your kids really cracking themselves up over the silliest thing.
You know, it may well turn out that Vine isn’t sustainable, and that a free six second looping video app isn’t the future of social media, isn’t a “great” idea, can’t save journalism or reinvent advertising. But hey, you know what, I spent about forty minutes having tremendous fun with it over the weekend making short video clips with my daughter, and that’s good enough for me.
If you can’t see the point of Vine, maybe that’s because you only see the output, not the fun had in making them?