“Do you want your internet to work? Yes/No”
The key take-out figures were that from a sample of 2,000 users surveyed by eDigitalResearch and IMRG, 75% had not heard of the new EU cookie directive. And once it was explained to them 89% thought it was a good idea, and only 23% plan to accept cookies
I’ve no idea what the explanation of the changes given in the survey was. The legislation is complex, and I’m fairly certain you could have spun a totally different result out of the survey by borrowing a leaf from the UKIP/Daily Express playbook and asking people “Do you want unelected technocrats in Brussels messing with your British internet?”
As I’ve written before, one of my biggest concerns with the new emphasis on gaining consent for placing cookies on a user’s computer is that it means mainstream sites and businesses will spend the time and effort to make systems that will interrupt the browsing experience, whereas those that are planning nefarious activities won’t bother. Ironically the legislation will make the user experience of sites that mean you and your data harm smoother and easier than the user experience of sites that are being responsible about cookies.
You’ll begin to see cookie warning messages appearing on a website near you soon, and today for the first time I encountered Civic’s “Cookie Control”, which promises a “universal solution for cookie law compliance”.
At the Guardian we’ve been discretely testing some variations of showing a message about cookies to a small percentage of our audience to gauge their reaction.
To my great personal regret, one of my preferred wordings didn’t go forward to the testing stage: “Do you want your internet to work? Yes/No”