"Why content strategy is a big deal for UX professionals" - Jonathan Kahn at Lightning UX
Tuesday night was Lightning UX night, featuring 8 speakers delivering five minutes each on a variety of UX and IA related topics. Earlier today I blogged my notes from Boon Chew's talk about "How a developer became a ux designer". The second talk on the evening came from Jonathan Kahn, and it was about the relationship between content strategy and UX.
"Why content strategy is a big deal for UX professionals" - Jonathan Kahn
I had an epiphany moment during Jonathan's talk. He put up a grid that showed the four key components of a good content strategy. Two of them were to do with content - structure and
style substance [see correction in the comments]. Two of them were to do with people - workflow and governance. It was only really when I saw that grid that I fully appreciated the extent to which content strategy has just simply never been a problem for me. At the Guardian we have a style editor, so that is one box taken care of, and our editorial workflow and governance procedures are well established.
Since I've mostly specialised in working for media companies, my problems have usually been an over-abundance of content, rather than the "11th hour shit-storm" of wondering where the content is going to come from that Karen McGrane mentioned when I chaired a content strategy panel early last year.
If, on the other hand, you frequently work with clients who have nothing to put up on the beautiful new website you've designed for them, you may be interested in a conference that Jonathan is organising for later this year - Content Strategy Forum 2011.
I don't really need to add much more to my notes here, as Jonathan has helpfully posted a video of him giving Tuesday's talk - well worth five minutes of your time.