Toby Moores and Mark Jones discussing social media and 'the third voice' at #newsinnovation
"It's not a few people talking a lot, it is a lot of people talking a bit"
One of the more interesting panels at the News Innovation conference featured Toby Moores from Sleepy Dog talking about social media, alongside Mark Jones from Reuters.
Part of the focus of the talk was how to capture 'the third voice' in the room. Politicians and journalists are used to conversing with each other in the set-piece of an interview of a press conference, but how do you also facilitate dialogue with the electorate or the consumer?
Here is a video featuring a couple of clips I took at the session - which ironically starts with Toby Moores extolling the virtues of 12seconds.tv and saying that nobody watches long video clips. If you stick with it for longer than 12 seconds, you should also spot Matt Buck sketching on his hacked MacBook, and Julian Darley asking a question.