Spector Twitter hoax shows online honesty gap between bloggers and newspapers

Martin Belam  by Martin Belam, 5 June 2009

Earlier this week Joanna Geary blogged about the Birmingham Mail's decision to hold a story about ex-Villa player Gareth Barry back from the web in order to maximise exposure in print. That story is interesting enough in itself, but I wanted to look at something about the culture of blogging that was revealed.

Joanna initially got her facts wrong.

She'd got the time the web version of the story had been published wrong, and in a great display of social media engagement, people from the Birmingham Mail left comments explaining the real sequence of events.

Joanna then corrected her copy.

She didn't do it with a 'stealth edit' that concealed the error. She didn't do it by adding a little addendum at the end of the article, or something at the start to give the blog post a health warning.

She clearly scored out the incorrect bits of the story, adding new text and holding her hand up. She visibly corrected an honest mistake.

Now let's look at another story that had a few 'errors' in it this week.

The Mirror reported online that Phil Spector had been using Twitter to complain about his wig being confiscated in jail. It was a great story, with a great photo of Spector, and it was, of course, completely, utterly untrue.

Phil Spector hoax online in The Mirror

The following day, the person behind the Twitter stream revealed that it was a hoax.

Phil Spector hoax revealed on Twitter

Not that Mirror readers know that.

Three days later the story still stands online, with no correction and no coverage of the hoax [1], complete with outraged user comments like:

"What's Phil Spector - or any other convicted murderer for that matter - doing with a computer in jail? Prisons (even American ones, it seems) are like a home from home for these people who've taken someone else's life and destroyed the lives of the victim's loved ones. Spector should have no such luxuries until he's considered to have earned them after a few years inside. He's only been locked up for a month - Some justice!"

The Telegraph did cover that it was a hoax. Mick Brown blogged about it, and then an article was written up.

"For the past week the unidentified man posed as Spector, keeping Twitter followers and the world’s media amused with regular comments about life in his prison cell, including a tale of how he befriended a cockroach named Wilson. "

What they failed to mention is that one of the bits of the world's media amused by the tale was...The Telegraph: "Phil Spector complains about prison confiscating his wig on Twitter"

Phil Spector Twitter hoax in The Telegraph

Again, at the time of writing, the original article stands as published, with no correction or link forward to the hoax being revealed.

How is it that a 'blogger' can get publishing corrections right and our mainstream media can't? When Ken Paulson wrote his brilliant piece "We'd rave about newspapers if they were invented today" he said:

"We also know that you sometimes wonder whether you can trust the information you see online. We plan to introduce a painstaking new process called 'factchecking' in which we actually verify the information before we pass it along to you."

As people look at the pantheon of threats to the newspaper industry at the moment, they talk about the HuffPo freeloading off their content, Google infringing their copyright, and armchair blogging blowhards like myself spouting uninformed opinion based on what we've read in the papers without actually paying for them.

But can you remember the last time you heard a newspaper executive stand up and say that "One of the problems our businesses face in the digital era is that we have repeatedly been caught publishing completely untrue things on the Internet, and in the face of that, we then neither correct nor retract them, or apologise to our audience"?

6 Comments

Good stuff Martin as ever. But this is really about best practice in print and online. Joanna is an excellent journalist who deploys blogs, tweets, social media in her work. So making those corrections comes naturally to her. But not all bloggers do this do they ?

The Guardian (in print and online) does corrections well and started doing that visibly with its column in 1997 but few UK newspapers have copied that innovation but some do...

And the BBC, Channel4 etc have at times experimented with various forms of accountability programmes and devices some of which have existed in the 70s and 80s.

So i'd say its not so much an "online honesty gap between bloggers and newspapers".. The nature of online news allows obviously far more flexibility, opportunities for transparency that few news orgs seem to have swung behind but then there are quite a few "armchair blogging blowhards" spouting rubbish who wouldn't know a strike through if it hit them in their "pyjamas".

How utterly absurd. How is it possible for journalists at leading papers to not even do one quick bit of Googling to work out if this story is true? I followed the fake Phil Spector and it was so obviously a joke and anyone casting a cursory glance over his feed would have seen that.

Another great post martin

I have had several chats with people about how they do transparency on their news websites. I like strikethroughs (I think it is such a transparent way of showing the process.) but people are still very wary of it mainly because of the look of it.

There is no excuse to not regret/correct the error online. There is no page 94 on a news website to hide your PCC response - even though corrections and clarifications pages come a close second.

I say make your mistakes a bit more obvious (legals aside) and people may actually think that you care enough to look after your content rather than just file and forget

Yes, I certainly don't think strike-throughs work in every instance, legal issues particularly being one of them, but I agree. I think there are a range of ways that you can handle a case like this online, but just leaving the original mistaken article intact is by far the worst. At the moment, for example, a search on Google for something like Phil Spector Twitter wig is returing the original stories from The Mirror, Telegraph and The Register as if it were true.

On the 30th June 2009, The Mirror withdrew their online article, and published a correction.

Hi Martin,

Just revisiting this post for a presentation I'm writing and, you'll be interested to note, I've just checked The Telegraph story link and it's still live!

Keep up to date on my new blog