How to turn Google's Gmail failure into an opportunity to make money

 by Martin Belam, 24 February 2009

Some smart AdWords buying in the wake of today's widespread Gmail outage. A couple of firms have booked adverts against people using 'gmail' as their search term. LCN.com are advertising their reliable email hosting, whilst craftbarrow.com are urging you, without email, to take a break and go and do something less boring instead.

Gfail adverts

Smart work from their respective creative teams.

1 Comment

It does seem smart, however you better be selling something related to email or gmail otherwise these clicks would have cost a small fortune.

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