How to turn Google's Gmail failure into an opportunity to make money

Martin Belam  by Martin Belam, 24 February 2009

Some smart AdWords buying in the wake of today's widespread Gmail outage. A couple of firms have booked adverts against people using 'gmail' as their search term. are advertising their reliable email hosting, whilst are urging you, without email, to take a break and go and do something less boring instead.

Gfail adverts

Smart work from their respective creative teams.

1 Comment

It does seem smart, however you better be selling something related to email or gmail otherwise these clicks would have cost a small fortune.

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