How to turn Google's Gmail failure into an opportunity to make money
Some smart AdWords buying in the wake of today's widespread Gmail outage. A couple of firms have booked adverts against people using 'gmail' as their search term. LCN.com are advertising their reliable email hosting, whilst craftbarrow.com are urging you, without email, to take a break and go and do something less boring instead.
Smart work from their respective creative teams.
Posted by Martin Belam, February 24, 2009
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1 comment so far
It does seem smart, however you better be selling something related to email or gmail otherwise these clicks would have cost a small fortune.