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How to turn Google's Gmail failure into an opportunity to make money

Written by Martin Belam
Published 24 February, 2009
Categories: Google

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Some smart AdWords buying in the wake of today's widespread Gmail outage. A couple of firms have booked adverts against people using 'gmail' as their search term. LCN.com are advertising their reliable email hosting, whilst craftbarrow.com are urging you, without email, to take a break and go and do something less boring instead.

Smart work from their respective creative teams.

Posted by Martin Belam, February 24, 2009
Read the latest posts about: Google
The views expressed on currybetdotnet are my own, and do not reflect the views of Guardian News and Media Limited, or any current or former clients or employers. Read my blogging principles
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1 comment so far

Robert commented on February 25, 2009:

It does seem smart, however you better be selling something related to email or gmail otherwise these clicks would have cost a small fortune.

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