Telegraph nails England Rugby World Cup Final colours to their mast(head)
Published 17 October, 2007
Categories: Daily Telegraph, Football, Newspapers, The Times
By the time Saturday comes around, I suspect you won't be able to move in England for printed supplements about the England teams appearance in the Rugby World Cup Final in Paris. In the meantime, the war for the nation's patriotic attention is being played out online.
Even with the distraction of this afternoon's crunch Euro2008 qualifier against Russia in a different type of football, most of the newspapers online have lots of Rugby World Cup features, and 'Rugby' is occupying the rotating "topical" slot in the global navigation on The Times site.
It is The Telegraph that has made the boldest move so far, however, by nailing the England team's colours to their masthead.
Posted by Martin Belam, October 17, 2007
Read more posts on currybetdotnet about: Daily Telegraph, Football, Newspapers, The Times
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About Martin Belam
I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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