Telegraph nails England Rugby World Cup Final colours to their mast(head)

Martin Belam  by Martin Belam, 17 October 2007

By the time Saturday comes around, I suspect you won't be able to move in England for printed supplements about the England teams appearance in the Rugby World Cup Final in Paris. In the meantime, the war for the nation's patriotic attention is being played out online.

Even with the distraction of this afternoon's crunch Euro2008 qualifier against Russia in a different type of football, most of the newspapers online have lots of Rugby World Cup features, and 'Rugby' is occupying the rotating "topical" slot in the global navigation on The Times site.

Times Online rugby navigation

It is The Telegraph that has made the boldest move so far, however, by nailing the England team's colours to their masthead.

Telegraph England Rugby masthead

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