"How do I get a refund for an ITV phone call?"

Martin Belam  by Martin Belam, 20 October 2007

"How do I get a refund for an ITV phone call?" - a question that around 10 million people might be asking themselves today. Or maybe they are thinking: "I wasted money on entering a competition via telephone or SMS, and I want to get my money back from ITV"

Either way, they are probably not thinking, oh I know, I'm a consumer who needs a PRS reimbursement.

However, that is exactly how ITV have phrased the call-to-action on their website for people to find out how they can get their premium rate phone calls refunded. What a wonderful piece of user-centered terminology to use.

Click here for more information on measures to reimburse consumers for PRS failures
ITV website homepage

You'd think, with it having been a complete PR disaster for them, they might try to make getting a refund easier. Because I think it is going to be pretty hard for the average 'consumer' to work out, for example, if they called ITV Play 2+1 at a time "where banner advising that the competition was closed was omitted on ITV2 + 1 catch-up channel"

Once you've realised that you want a PRS reimbursment, not a 'phone call fraud refund', you can pre-register to get your money back here, or phone 08000 280180, and ITV will then send you a claim form.

The maximum refund available is £1.34 if you sent a text to Ant and Dec's Gameshow Marathon between September and October 2005, so that seems quite a bit of a barrier to go through - and presumably at least one stamp - to get your money back.

Oh, and if you have any accessibility issues with using the web, forget trying to find out which shows were affected. The table carrying all the information is a solid block graphic with no alt text.

ITV's refund data obscured in a web graphic

So, I've taken the literally ten minutes that was needed to put this tabular data into a table that can actually be used by all web visitors and understood by search engines, rather than obscuring it all in an image file.

Table of shows affected and reimbursement levels
Show Series or Episode Date or Period Affected Entry Type Affected Refund - Call Charges Refund - Network operator costs allowance TOTAL REFUND
Soapstar Superstar Episode 1 - Vote 05 Jan 07 Call / Text / Sky / Cable 50p 10p 60p
Ant & Dec's Saturday Night Take Away Series 2 - Competition 14 Jan - 22 Mar 03 Call 89p 10p 99p
Ant & Dec's Saturday Night Take Away Series 3 - Competition 13 Mar - 17 Apr 04 Call £1.04 10p £1.14
Ant & Dec's Saturday Night Take Away Series 4 - Competition 02 Oct - 06 Nov 04 Call 90p 10p £1.00
Ant & Dec's Saturday Night Take Away Series 5 - Competition 12 Feb - 16 Apr 05 Call 88p 10p 98p
Ant & Dec's Saturday Night Take Away Christmas Special - Competition 24 Dec 05 Call £1.00 10p £1.10
Ant & Dec's Saturday Night Take Away Series 6 - Competition 16 Sep - 21 Oct 06 Call £1.00 10p £1.10
Ant & Dec's Saturday Night Take Away Series 6 - Competition 16 Sep - 21 Oct 06 Text £1.22 10p £1.32
Ant & Dec's Saturday Night Take Away Jiggy Bank 16 Sep - 21 Oct 06 Text £1.22 10p £1.32
Ant & Dec's Gameshow Marathon 2005 Series - Competition 17 Sep - 30 Mar 05 Call £1.00 10p £1.10
Ant & Dec's Gameshow Marathon 2005 Series - Competition 17 Sep - 30 Mar 05 Text £1.22 10p £1.32
I'm A Celebrity - Get Me Out Of Here 2006 Series - Vote 30 Nov 06 Call / Text 50p 10p 60p
X-Factor Series 2 - Vote 17 Dec 05 Text 35p 10p 45p
X-Factor Series 3 - Vote 25 Nov, 02 Dec & 16 Dec 06 Text 35p 10p 45p
ITV 2+1 ITV Play - Competitions 12 Dec 06 - 16 Aug 07 Call / Text 75p 10p 85p

Reimbursements are made up of call charges plus an allowance for operating costs
Note 1: Please note that for Series 2 to 5 of Saturday Night Takeaway an average call charge has been used
Note 2: Please note for ITV2+1 this only affects limited dates between certain times where banner advising that the competition was closed was omitted on ITV2 + 1 catch-up channel

3 Comments

Any court in the land would award you 8% per annum simple interest.

But your point about effort is pertinent. Next to no-one's going to bother, even if I could remember what Tv programme I watched 4 years ago. Yet surely they have the records of all the calls made, and could quite simply recredit the accounts of those people. I realise some may have moved, or otherwise lost their number, but more would be refunded that way than this. And if they haven't, what's to stop me claiming that I did?

Perhaps a campaign of activist pre-registration by people who might be ineligible to claim to increase the costs to these fraudsters is justified?

Also, if I bought a PJ and Duncan record that purported to be musical, can I claim a refund for that too?

>> Also, if I bought a PJ and Duncan record that purported to be musical, can I claim a refund for that too?

Are you suggesting that Ant'n'Dec have a bit of previous in the musical deception stakes? They appear to have fibbed about The Wurzels, anyway

i hate your show not really only joking

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