How many logos does one London Olympic Games need?
Do you have a logo for your business or event?
Does it neatly encapsulate the vision of what you are doing - say for example including a recognisable landmark like the Thames, in the colours of something to do with what you are promoting, I don't know, say the Olympics?
Does it carry all the vital information you need to convey, say for example the date and location of the event?
Have you sold a ton of merchandising already featuring this logo?
Repainted underground trains with it?
Has it been seen millions of times by people all over the world, and therefore has a high global recognition factor for a high profile global event?
Excellent.
Then I suggest you ditch it at once in a glitzy ceremony at the taxpayers expense.
Posted by Martin Belam, June 4, 2007
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About Martin Belam
I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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2 comments so far
Yeah, no-one much seems to like the new logo.
I guess the original was the 'bid logo', but still, it was a better design than the new one.
I'm not really concerned about whether it was any good or not - I just don't see the point of doing anything other than dropping "Candidate City" from the bid logo