I've only noticed this once when using Google recently, but it looks like they have been playing with putting direct extracts from Wikipedia in at #1 in their search results.
It doesn't look like a sponsored result i.e. advert, but the call-out where the "URL - size - Cached link - Similar pages link" metadata would usually be is distinctive and different:
According to http://en.wikipedia.org/wiki/Bruce_Hornsby
Perhaps it was just a ploy to detract from the fact that at #3 in the organic results was a copyright takedown notice against their own YouTube service from Bruce Hornsby himself ;-)
Search
Download e-books
About Martin Belam
I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
Martin Belam CV
email: martin.belam@currybet.net
tel: +44 (0) 7801 828718
twitter: currybet
About Martin Belam and this site
Recent posts
Recent links
Recent comments
Popular posts
Popular categories
BBC, Doctor Who, Ghost Walks, Media, Music, Newspapers, Search, Social media, Web
No comments yet