Google putting Wikipedia extracts at #1 - for Bruce Hornsby anyway

Martin Belam
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Published 29 March, 2007
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I've only noticed this once when using Google recently, but it looks like they have been playing with putting direct extracts from Wikipedia in at #1 in their search results.

20060326_hornsby-top-result.gif

It doesn't look like a sponsored result i.e. advert, but the call-out where the "URL - size - Cached link - Similar pages link" metadata would usually be is distinctive and different:

According to http://en.wikipedia.org/wiki/Bruce_Hornsby
20060326_hornsby-wiki-link.gif

Perhaps it was just a ploy to detract from the fact that at #3 in the organic results was a copyright takedown notice against their own YouTube service from Bruce Hornsby himself ;-)

20060326_honrsby-youtube.gif
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About Martin Belam

I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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