Keeping the North West safe and sound

Following my post the other week about the National Rail network's "No Messin'" campaign, one of the team behind another child safety campaign got in touch with me. "Safe and Sound" is a CD-ROM distributed to schools in the North West of England, which features the adventures of Safe and Sound, the top under-12's sound system in the North West.

I really liked the approach they'd taken - for example encouraging low level nuisance behaviour like changing the desktop picture on your parent's PC, whilst slyly slipping in the road safety messages along the way.

Mind you, I couldn't help feel slightly disgruntled and old man-ish. Kids these days get a chance to win decks whilst learning about road safety - if I remember correctly when I was at school I just got a lecture from a man in a squirrel costume.

And I was just a bit too young to experience Doctor Who doing road safety in the 70s Splink! campaign.

They'll have to hope that kids are quite careful typing in the URL though - add a couple of hyphens and at safe-and-sound.org.uk there is another safety campaign about children - but one that looks a lot less appealing.

Posted by Martin Belam, September 8, 2006
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