Il Fumo Uccide - but they look good

My parents bought some cigarettes back from Rome for my wife the other week, and they are the first thing for many years to make me want to smoke again - simply because I thought the packaging was so nice.

As a bitter vitriolic ex-smoker if it was up to me there wouldn't be any opportunity to put attractive design onto cigarette packs - it would be wall-to-wall health warnings, and the cigarettes themselves would have an assortment of messages like "I'm Desperate For Cancer" embossed onto the side.

Still, honesty was always the best policy - when I was a student the cancer-stick du jour was a Death Cigarette