"Boots plans new range of sex toys". Glass houses. Stones. Make up your own Evening Standard Punchline.
My eye was caught by an article in tonight's Evening Standard Londoner's Diary:
"Odd that the Today programme trailled so heavily the news that Boots is considering sex toys in some of its shops.
Given that the 155-year old chemist is merely "in talks" with condom manufacturer Durex to market sex aids, both companies must be delighted by the oodles of free publicity they have been given."
"This was a significant story which broke overnight, was covered in other media this morning, and was something we felt listeners would be interested in," says a BBC spokesman.
It was obviously something that also interested the editor of the Evening Standard, as the reason it caught my eye was that it seemed somehow familiar. Turning back merely one page from 12 to 11 I realised why - I had already read the story in the Standard itself, as Ed Harris faithfully reported:
"Boots plans new range of sex toys"