Strictly Championship and below for me this season

 by Martin Belam, 13 August 2010

I'm experimenting with the mental discipline this season of trying to ignore the Premiership.

I've decided to take a break from the over-paid players who failed to perform on the highest stage, the relentless hype, the blatant financial racketeering and the continual moaning of fans who find being part of a de facto monopoly on trophies and Champions League qualification to still be 'unacceptable' and show a 'lack of ambition'.

Instead I'm going to put my focus on the Championship and below - Leeds United, and my local League One clubs Leyton Orient and Dagenham & Redbridge.

By coincidence, last week launched the Football League blog.

The Guardian's Football League Blog

In the opening post Sean Ingle made a very frank admission:

"One of the things we've tried, and largely failed, to do on is attract a significant audience for our Football League coverage. We suspect it is out there - after all, according to figures released at the end of last season, the Championship was the fourth-most watched league in Europe in 2009-10...but in the six years I've been sport editor we've consistently failed to find it. The Football League blog is our latest attempt to get it right."

As well as explaining that a wide range of staff from across with an interest in the lower leagues will chip in, the initial post called for some thoughts from our community on what they would like to see, and the answers make sobering reading for anyone concerned with the economics and reputation of news.

"Great idea to try and commit more to coverage of the football league. Surely a regular blog is just the minimum? How about improving post-match coverage with more extensive reports etc?" - youcantalan
"Really I just want to see more coverage than just the odd match report, interview or transfer rumour." - Mahogany
"If its web traffic you're measuring the success by give it a few weeks to allow people to find the blog - I only stumbled upon it after searching for a League One preview otherwise I would never have considered a national English newspaper would have any interest than anything that's not right under its nose..." - Britrock
"As the print media and major websites have neglected life outside the Premier League, a terrific network of blogs and unofficial websites has developed, which are now relied upon to the extent that many football league fans wouldn't even *think* to check sites like the Guardian for football league stories. That shows how far there is to go, but I wish you the best of luck." - oxfordorn

One of the overwhelming themes coming through the thread was that people wanted more frequent in-depth quality coverage of all 72 teams in the league that goes beyond agency copy match reports - something with huge financial implications, and beyond the reach of a national newspaper. But also a huge disillusionment with the way that our mainstream media in the UK has totally neglected coverage of our football league infrastructure in favour of relentless celebrity-driven coverage of the top flight.

I'm looking forward to seeing how the blog develops. The team hope to source content from The Observer Fans Network and leading blogs and fanzines around the country. The challenge is to produce a compelling proposition of interest to fans of all the clubs, that will cause them to spend time at the Football League blog rather than on club specific forums and sites.

Rather like my experiment with ignoring the Premiership, it should be interesting to see the results.


A very noble idea to ignore the Premiership this year, it offers very litle drama/surprise and certainly no famous Northern seaside towns triumphing against all the odds ala the Championship last year. We shall be keeping a close eye on The FL Blog too, fingers crossed it doesn't go the same way as the previous attempts by Guardian Sport to engage the lower league masses

Good idea, it's what we're doing at an independent football league blog -

Hope you enjoy the site.

Part of my ongoing justification for paying no heed to any of it is the way that occasionally you hear bits of information that make no sense whatsoever to that part of your brain that last knew anything at all about footy. Which in my case was in about 1980.

It started with 'Blackburn Rovers in new Premier League'. Then a couple of years ago something nonsensical about Charlton Athletic playing Liverpool in a not-Cup game.

Now, apparently, Third Division perennials Orient have been joined by Dagenham and Redbridge, a team with a name stolen from a branch of Friends of the Earth who once graced the third round of the FA Cup in the mid-80s about the same time as Harlow Town, and who I last saw mentioned on the classifieds as mid-table in the second division of the Southern Teflon Paint Adhesive Conference.

Truly I'm in no hurry to re-engage. (Plus, Ireland? Doesn't even do seasons properly.)

I agree with the sentiment that there needs to be more general coverage of the football league, but I must admit over the last couple of seasons there has been a marked improvement! For example there is the 'Football League Show' on BBC (although it is on at about 0030 - hardly prime time). I think I read somewhere that the Championship is something like the 4th most watched league in the world!

Keep up to date on my new blog