How Search Can Help You Understand Your Audience

How Search Can Help You Understand Your Audience by Martin Belam

This article is a follow on A Day In The Life of BBCi Search, and is based on several presentations given internally at the BBC. The article looks at how using your search logs can help you identify the vocabulary of your users, and subsequently innflueces your content and style guides to tailor it more to the audience behaviour. It also examines how measuring search behaviour can expose flaws in the navigation and usability of your site. Finally the article examines how understanding your search logs can help you bridge the gap between the web professionals who build your site, and the users who experience it.

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If you liked this article, you might also be interested in:
A Day In The Life Of BBCi Search
Fine Tuning Your Enterprise Search - How To Get The Best Results To Your Users
Designing Your Website to be Search Engine Friendly

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