"It's for you" - Lloyds TSB splashes taxpayer's cash in the Metro
So was it just me, or was anyone else gob-smacked on their commute to find that today's Metro came wrapped in a 4 page advertising spread for the Lloyds TSB mobile banking service, whilst the main headline inside was "£50bn buy-up to save banks" including, of course, Lloyds TSB?
Did nobody at Lloyds TSB think this may not be a good time to use the slogan "It's for you", when the only thing the average taxpayer is getting from the bank this week is a whopping great bill?
Posted by Martin Belam, October 8, 2008
Read more posts on currybetdotnet about: Newspapers, Politics
The views expressed on currybetdotnet are my own, and do not reflect the views of my current or former employers.
Search
Download e-books
About Martin Belam
I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
Martin Belam CV
email: martin.belam@currybet.net
tel: +44 (0) 7801 828718
twitter: currybet
About Martin Belam and this site
Recent posts
- Mail Online the first national to allow you to rate the comments on their news articles?
- 5 essential Google Labs features to improve your Google Mail experience
- The iTunes deauthorisation conundrum
- Running Windows? Why you should always have a Linux live CD to hand
- Top 75 British newspaper RSS feeds in Google Reader
Recent links
Recent comments
- Martin Belam on 5 essential Google Labs features to improve your Google Mail experience
- David Bradley on links for 2008-11-28
- malcolm coles on The Financial Times and "the worst online redesign I have ever seen"
Popular posts
- Protecting the identity of Baby P's killers: The courts vs the people vs the Internet
- Day #2 at Guardian Hack Day
- The BBC News linking policy is simply clumsy, not 'greedy'
- BBC fails the online Brand damage limitation test
- "The Former Scottish Constituency of Northumbria"
- Social media and www.bbc.co.uk
- Take-away facts and quotes from the 2008 Euro IA Summit in Amsterdam - Part 1
- Measuring UK newspaper success with social media
Popular categories
BBC, Doctor Who, Ghost Walks, Media, Music, Newspapers, Search, Social media, Web
Contact: martin dot belam at currybet dot net
©2008 Martin Belam where appropriate. Powered by Movable Type. Hosted by Bytemark.
Manufactured in Great Britain.
1 comment so far
Incidentally, I note from the Metro rate card that a one page full colour ad for London alone is £28,798+VAT. There is no price given for a wrap-around.