Olympic milk, or gold medal substitute?

Martin Belam  by Martin Belam, 21 August 2008

When I was in Macau, it wasn't just the clothing industry that was hi-jacking the Olympic brand and symbols to try and sell products.

Take something as mundane as milk for example.

Going to the local corner shop or supermarket presented you with a choice. You could either buy an official, Olympic endorsed "Milk Beverage"...

Official Olympic endorsed milk

...or you could pick up the Kowloon Dairy's Gold Medal "Milk Drink"

Kowloon DIary Gold Medal Milk

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