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"If you’re going to give me a tool, let me use the tool. Take advantage of the fact that users are humans–they want to communicate and take part. Let them! Are you treating your users like chimps?".
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"Man walks into a pub. 'Hey, I've just not been mugged,' he says. 'That's amazing, ' a bloke at the bar says as he puts his pint down. 'I didn't strangle my wife today'. 'You two are weird,' said a third bloke. He was a journalist". Great opening stanza.
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"If you want to have an impact, then conduct the work in the light of business objectives: increasing revenue, or cutting costs, or improving usage or conversion rates or pageviews or something that helps pay the bills."
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Good points in the comments from Jemima and Emily, but as ever nearly everybody approaches this debate as if The Telegraph, Guardian and BBC are not now part of a media ecosystem where actually Google is the biggest and totally unregulated player.
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From the comments: "I have long since given up reading CiF, not because of the opinions but because the tone of many contributors is so unpleasant. I like a good no-holds-barred pub debate, but not one where I feel that someone is going to glass me."
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"Surely the crucial point is how are these blogs in general - particular posts, individual comments and the overall feel of them - are impacting on the credibility of that newspaper?"
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That is useful, some different screengrabs to the tired old set I always trot out in presentations about content links and site taxonomy getting out of hand ;-)
