Everybody knows that the UEFA Cup is the poor man's "Euro Vase" to the "Big Cup" of the Champions League, but I'm not sure why the BBC's coverage of the competition has to be so poor on their WAP mobile service.
Last night I wanted to find out what time the Blackburn vs Red Bull Salzburg tie kicked off. So the obvious thing to do on my phone was to go to the BBC's Football menu, the European menu, then the Fixtures page. Except, that only displayed the next Champions League fixtures for the 17th October three weeks away, rather than the European fixtures taking place in a few hours time.

In fact I eventually found the kick-off time by going back to football, and navigating through My Club to B to Blackburn to Blackburn vs Red Bull Salzburg.
Annoyingly for me, despite involving the biggest local team, the game didn't appear to be on the free-to-air TV I can get in my hotel room in Salzburg. So, once the game had kicked off, I went back to the BBC WAP site to get the latest score.
Well, with Tottenham, Newcastle, Blackburn, West Ham, Rangers, Hearts and Derry playing in the UEFA cup, you might expect coverage of one of the matches to make the 'Top 10 football stories' index on the BBC's phone service.
Well, you'd be wrong.
So I went back to the Football menu, then European, then choose Scores/Results, hoping to get the latest scores from all the games, in the same way that on the phone the previous evening I could get up-to-the-minute details as the goals went in during such crucial ties to the British audience as Shaktar Donetsk vs Olimpiakos.
No such luck. Whilst the UEFA Cup matches were on, on a WAP phone the BBC's latest European Scores/Results display was the previous evenings Champions League results.
I wouldn't mind, except that I know all of this is being covered in detail on the 'world wide web' version of the site, where you can track the scores of all the British teams taking part in the competition. Whilst on the WAP service even navigating through Football > My Club > B > Blackburn > Blackburn vs Red Bull Salzburg simply gets you a statement 'Match report to follow later' during the game.
I don't know why, but somehow the main BBC Sport site's WWW content about the UEFA Cup just does not map to the WAP site, and you simply can't get hold of it. I guess it is just a case of second-rate coverage for a second-rate competition.
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About Martin Belam
I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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1 comment so far
Hi Martin,
As one of the senior editors at BBC Sport Interactive, I'm one of the people responsible for this service.
Our WAP offering admittedly isn't as comprehensive as it could be, or that on some of the other platforms we serve. Though we do feel it does already provide a good, broad sweep of the latest sports news for those on the move. (As I hope our ever-growing mobile audience would agree!)
So it is an area we are looking to prioritise for development, and be assured we are already in the process of expanding usage of the scores and results feeds we process to get more of them to mobiles.
And adding the Uefa Cup info is top of the list... with any luck, in time to cover Tottenham's continued involvement!
I can't guarantee exactly when at the moment, but definitely sooner rather than later,
Cheers,
Alex