Designing Your Website to be Search Engine Friendly

There is a new article on the currybetdotnet site today, which is based on a presentation I gave at the end of 2004 to a conference on search engine optimisation organised by the Ark Group in London.

The main issue I was looking at was ways to design you web site to be friendly to search engines, without compromising either the visual or functional experience for your users. The areas covered include using standards compliant semantic mark-up with CSS for visual presentation, building sites with simple and shallow navigational structures, and providing context at all times on pages to aid both the user and search engines.

You can find the online version of the article here - "Designing Your Website to be Search Engine Friendly", and there is also a print PDF version.