Building An Effective Web Presence In A Large Organisation - Part Two

Martin Belam  by Martin Belam, 22 January 2006

Hopefully today from a LAN connection in a hostel in Bratislava I have made available the second part of my article "Building An Effective Web Presence In A Large Organisation". It is based on my presentation at the Ark Group's "Gaining Online Advantage" conference held in London in October 2005.

The first part, published earlier this month, dealt with how to identify the business needs and audience needs that should be driving the strategy of your web presence, how to understand the internet business model you are trying to achieve, and touched upon global branding across a geographically spread federated organisation.

Part two now goes on to examine how the BBC uses search, navigation and classification to unify the diverse content covered on the BBC website (this material may be familiar to those who have read my Managing 'Glue' at the BBC article). It then goes on to examine the issues around internationalisation and localisation of web properties.

You can find part two here - "Building An Effective Web Presence In A Large Organisation - Part Two"

The third and final part of this article will be available in February

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