Elementary...

I was very pleased to see that whilst I was away the team have continued to push the creativity of the way they use the promotional space on the bbc.co.uk homepage. Last night it featured a promotion for some new online Sherlock Holmes stories on the BBC Cult site, which revolved through five images representing each of the stories, with a lovely little fade effect as the pictures changed.

It is a shame that the Cult site is one area that is being re-prioritised post-DCMS review - with online entertainment like Ghosts of Albion, animated Doctor Who and these Sherlock Holmes stories which have been co-produced with BBC7, the team there have been doing some interesting stuff in working out how the BBC might produce original online entertainment content in the future.