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Elementary...

Written by Martin Belam
Published 25 January, 2005
Categories: BBC

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I was very pleased to see that whilst I was away the team have continued to push the creativity of the way they use the promotional space on the bbc.co.uk homepage. Last night it featured a promotion for some new online Sherlock Holmes stories on the BBC Cult site, which revolved through five images representing each of the stories, with a lovely little fade effect as the pictures changed.

Animated Sherlock Holmes promo from the bbc.co.uk homepage

It is a shame that the Cult site is one area that is being re-prioritised post-DCMS review - with online entertainment like Ghosts of Albion, animated Doctor Who and these Sherlock Holmes stories which have been co-produced with BBC7, the team there have been doing some interesting stuff in working out how the BBC might produce original online entertainment content in the future.

Posted by Martin Belam, January 25, 2005
Read the latest posts on currybetdotnet about: BBC
The views expressed on currybetdotnet are my own, and do not reflect the views of my current or former employers.

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About Martin Belam

I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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