Never over-estimate the understanding of your audience

Martin Belam
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Published 6 October, 2004
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This made me laugh today. In covering the story of the EU map which missed out Wales, the Daily Mail decided it didn't trust readers to recognise the correct outline of the British Isles, and helpfully pointed out where Wales should have been.

Scan of an article from the Daily Mail
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There's a part of England called Wales?

;)

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Alan Turing wouldn't be impressed with this crude test,
but please prove you are a person and type toothpaste into this box:
  

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About Martin Belam

I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
Martin Belam CV
email: martin.belam@currybet.net
tel: +44 (0) 7801 828718
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