Not a great day in the media for London's Transport as the annual ritual of the fare increase announcement enjoyed its latest instalment. Punitive rises all round it seems this time round. Well, until you have a careful look at the small print, which has some better news:
Of course you can have a lot of fun when you start using percentages to illustrate the changes in very small figures. For example currently my Oyster pre-pay charges me 70p for a bus journey during peak hours, from January next year it will be £1 - a headline busting 42% rise. And who could resist the temptation to quote that ;-)
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About Martin Belam
I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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email: martin.belam@currybet.net
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2 comments so far
this is rediculous. why cant the government people take money from their wages and put it into sumthin useful? insted of robbing innocent hard working poeple like me. i saw this poster and it said why do 10% of the country own 90% of it's wealth? true innit
I went online today to check how much the fares had increased - ouch! How can they get away with such a large increase? I rely daily on the bus service at peak times, so I have no choice but to pay. Disgusting.