BBC advertising in Baghdad
by Martin Belam, 28 September 2004
This weeks edition of Ariel, the BBC's in-house newspaper, has a news feature on us being the first international broadcaster to take up advertising space in Baghdad. It took me a moment to realise why the advert looked unfamiliar - I wonder if the original design brief included the fact that the branding elements, the tipped-up generic BBC logo and the blocked channel/station ident, would need to be flipped right-to-left?
