BBC advertising in Baghdad

Martin Belam  by Martin Belam, 28 September 2004

This weeks edition of Ariel, the BBC's in-house newspaper, has a news feature on us being the first international broadcaster to take up advertising space in Baghdad. It took me a moment to realise why the advert looked unfamiliar - I wonder if the original design brief included the fact that the branding elements, the tipped-up generic BBC logo and the blocked channel/station ident, would need to be flipped right-to-left?

Image of a BBC billboard advert in Baghdad

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