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English Football League re-brands

Written by Martin Belam
Published 10 June, 2004
Categories: Football

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The English Football League has decided to rebrand it's competitions. Normally I wouldn't have much interest in this sort of thing, but with Leeds United's unfortunate relegation it has become my main focus for next year. Out goes the old fashion notion of Divisions 1, 2 and 3. In comes "The Championship", "League One" and "League Two".

This is the second time in the last twelve years that my local team, Leyton Orient, have managed to leap up a division in name and number, without having to go to the trouble of winning promotion. Not only is the whole exercise rather shallow and pointless, look at the logo!

Posted by Martin Belam, June 10, 2004
Read the latest posts on currybetdotnet about: Football
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About Martin Belam

I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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