I should have put it in my diary, but I forgot that tonight is the last night before the A-Level media frenzy. Although individual grades won't arrive until the post tomorrow, the overall figures are delivered at midnight, just in time for tomorrow's newspapers and the breakfast shows of 24 hour news outlets. What a considerate media friendly government we have.
And my predictions:
<added 21:45 14/8/2003>
...Well as predictions go it was like shooting fish in a barrel, but it turned out to be pretty spot on...
I guess I got lucky with the most reported quote from John Dunford listing media studies alongside psychology as the "easy" options, and I am still sure every journalist who filed copy on this issue today had all their A-Levels and degrees in much more worthy subjects. As predicted the images chosen to illustrate A-Level success were photogenic teenage girls, and the times went a step beyond the call of duty in making the cartoon denigrating the efforts of A-Level students feature a bone-idle boy watching football.
However, and I promise I wasn't tipped off here, BBC News actually ticked the most boxes. They used a picture of girls on the front page, and the sub-headings on the story were "Girls stay ahead of Boys", "Exam subjects - easier pickings" and the fantastically Daily Mail-esque headline "Have Your Say: Lower standards?". In defence of their audience, despite such a leading invite to join the debate, the majority of the postings were defending the exams and the students.
</added>
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About Martin Belam
I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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email: martin.belam@currybet.net
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