Google blogging
There has been a lot of discussion about Google's purchase of blogging software provider and host Pyra , both from the webmaster community, from the blogging community and originally from Dan Gillmor
Speculation has centred on ideas that:
- Google wants to leverage the content from blogger - but why, they index the content from CNN but haven't bought the company to ensure they have free access?
- Google needs a publishing system - but surely the Google Labs guys could knock something up very quickly that was superior?
- Google is doing the blogosphere an altruistic favour in the same way that it turned the Usenet archive into Google Groups
My personal theory is that the company was very cheap for its huge user-base, and think about the power of combining Google Webquotes technology with a huge active base of people making comments 24/7, when the comments are within your server farm and don't have to be crawled
Posted by Martin Belam, February 17, 2003
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About Martin Belam
I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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1 comment so far
Heh, heh - little did we suspect at the time, but it was actually all just about acquiring space to sell advertising on.