links for 2008-04-08

"The study also found an increase in the brand impact associated with appearance at the top of search results: '37% of online users associate appearance at the top of search results with a company’s leadership within its industry or category'".

"I realized I have no offline copy of what I've sent using Gmail. I've heard the rare horror story of someone that lost their hosted data. I've never worried much about such stories because I always have an offline copy of my data, most especially email".

I'm sometimes astonished that what was the whole original point of a 'weblog' all those years ago - a reverse chronological list of links to cool stuff on t'web - is now being recycled as search engine marketing advice...

Cites an interesting example from Amazon of them owning #1 on Google for a forthcoming book, simply by having the name of the book and the author as a 'related search' link, and getting that indexed.

A good point here that ISPs can't have it both ways, but iPlayer traffic is easily identifiable. It's a lot harder to tell whether I am using P2P to distribute free software, my own recordings, or a new album, which is what the BPI wants ISPs to do.