Search dominates UK web destinations
by Martin Belam, 2 January 2003
Nielsen Netratings issued a press release over Christmas [available as a PDF] awarding Google the best website of 2002 award.
More interesting is the top ten list of sites visited by UK users - search and utilities are dominant, with Microsoft's Passport and BTOpenWorld being the only domains in the top ten not to offer web search from their homepages. And let's be honest, Passport traffic is almost exclusively the re-direct people get passed through when logging on to their Hotmail accounts.
In terms of search domains, MSN, Yahoo! and Google dominate, with BBCi, AOL and Freeserve taking the remaining places.