Pay what you want for Radiohead's new digital album "In Rainbows"

Martin Belam
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Published 1 October, 2007
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Well, that was unexpected - Radiohead appear to have rather arbitrarily decided they've finished their new album and are going to release it themselves as a digital download.

Next week.

Radiohead album details

I was alerted to it by Shane Richmond's blog post, which also pointed out the fact that there is no set price for the download. Instead, users get to fill in themselves how much they want to pay for the set. It is an interesting variation on the usual music business model.

The physical edition comes as a complicated box-set including some download elements and vinyl, and won't be around until December, so it is definitely the download route for me. No word on what format the files will be in, or whether they will feature DRM. In the absence of details you have to assume they'll be open.

The purchase path isn't without glitches though, and I'm actually unsure whether my order went through. I was at the point of entering a security code to confirm the purchase when Firefox crashed. I don't have a confirmation email of the sale, but the site won't let me purchase another one, so we'll see.

Only 1 Radiohead download allowed
2 comments so far

I think Radiohead are doing some monumental here, but some people say if they had Radiohead's money, they wouldn't care about sales either. There's a poll on pollsb.com about this new Radiohead move, check it out.

Hmm, well I didn't get an email today, so I don't think the transaction was processed.

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About Martin Belam

I'm an Internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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email: martin.belam@currybet.net
tel: +44 (0) 7801 828718
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