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Spam is for doughnuts

Written by Martin Belam
Published 27 June, 2006
Categories: Web

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I understand the economics of spam - that you need a very low conversion rate for it to be worthwhile and therefore the scam doesn't have to be too sophisticated, but honestly, some of it is just so half-hearted. Take this example I received yesterday.

Dear Homeowner,
[MY ADDRESS]

[URL]

You have been approved for a $ 976,596 house loan (2.9 fixed)
This offer is being presented to you right now!. Your credit history is in no way a factor. To take advantage of this Limited Time Opportunity, please take a minute and confirm your curiosity or intention to accept this loan, at the following web-site:

[URL]

Best Regards
Don Nut

Leaving aside the factual issues that I'm not a homeowner, and I wouldn't want to be borrowing dollars - who in their right mind would entrust a major financial transaction to a cold-calling salesman who isn't embarrassed that his name spells 'donut'?

Posted by Martin Belam, June 27, 2006
Read more posts on currybetdotnet about: Web

The views expressed on currybetdotnet are my own, and do not reflect the views of my current or former employers.

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About Martin Belam

I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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