It's London! How BBC.co.uk Broke The News

Martin Belam
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Published 6 July, 2005
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In the build-up this morning the BBC homepage ran with a standard promo anticipating the developments of the day:

Olympic Promo on the BBC homepage

After the announcement we switched to a pre-prepared It's London! promo - (we had an It's Paris! promo in reserve to prepare for that eventually and to avoid jinxing the London bid)

It's London!

<ADDED> Then in the face of server meltdown, we are able to switch to a lite version of the page, with less graphics so lower bandwidth and fewer servers connection per page impression</ADDED>

It's London! (Lite)
3 comments so far

Hehe, that's not how it looked when I checked (when it was broken images and text all over the place)...

Must have been one hell of a traffic spike...

Mind you, london2012.org is even more broke, with the site still unavailable...

I'm sure some wag in the press tomorrow will point out that if they couldn't even get their website working, how are they going to organise the games :-)

>> Hehe, that's not how it looked when I checked (when it was broken images and text all over the place)...

Hmm, yes, I was at home today so I do have some screengrabs of that as well

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About Martin Belam

I'm a London-based internet consultant and writer, with 8 years experience in product management, information architecture, and user experience design for global brands like Sony, Vodafone, The Guardian and the BBC. I specialise in advising on search, widgets, RSS, online news publishing and bulk email delivery.
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